Audience Research Focus Group

The focus group only being small, didn't give me a detailed idea of audience opinions and attitudes towards my concepts. Also, the environment was relaxed so the discussions tended to be informal and really chatty. However, I was able to learn about what an audience expects based on a variety of things.

I asked a variety of questions in order to get a better understanding of a general audience. I asked about how they use technology to access music videos, which helped me to see how people may access my own.

I posed open questions in order to allow the people I questioned to tell me exactly what they thought, rather than giving options between answers which would have restricted what I could have been told. One of the open questions I used asked the group about my song specifically and allowed me to get feedback on the lyrics.